#2

05/09/22

New Uniquewinkel!

2022 flies by. Since the beginning of the year we have been working on major changes. A new Corporate identity with a new logo. A new website and improved workplace....

2022 flies by. Since the beginning of the year we have been working on major changes. A new Corporate identity with a new logo. A new website and improved workplace.

This marks the 10th year that Unique has been running.
Our goal is to take a big step forward every 10 years. Well, what a success it’s been!

We moved from Venlo to Haelen at the beginning of the year. Not only did everything change offline, we also decided to take care of our online portal. We ran into frequent problems. Which is why, after much thought, we decided it’s time for a makeover. Time for a new website. This offered us the perfect opportunity to improve and renew our logo.

Inspiration for the new logo

Magdalena:

“My favourite style, modernism: I let myself be guided by timelessness.

A circle as reference to the old logo, and a square as reference to the foils. Simple and timeless. The colours are personal. I’m a perfectionist and that’s why I pay a lot of attention on the font. I believe that a logo should not only appeal to customers, but also to serve as motivation within the company.

The colours of the logo are very much my style, but I wasn’t sure they would appeal to the target audience. As for the font…I’m aiming for perfection. When choosing the font for example. I chose a font, but didn’t like the Q enough, so I decided to change it. You have to be willing to try and give somethings time…”

Etiënne:

“I had my doubts about the new logo design. Collaborating with Magdalena is really fun. When it comes to colors, we can have very different ideas.

Our difference in approach keeps one another other sharp. I love that Magdalena keeps the logo close to herself. It radiates personality, and I think that personality is one of Uniquewinkel’s strengths.”

All in all, the changes have been one big adventure.

A fun and challenging adventure with a variety of surprises. We are not quite there yet, we want to do everything right and that takes time. However we are well on our way.

We don’t have a summary of this adventure yet. There is still work to be done. Literally and figuratively. Just to keep things exciting, you will probably discover something new with every website visit.

Do you have any
ideas or comments for us? Let us know via [email protected]